New product development is the core focus of all activities at CEL. The company consistently invests considerable amount of time and manpower to come up with new and cost efficient products that can cater to the frequent technological changes in the automotive segment. It has a well resourced setup to undertake designing, manufacturing and testing as per global standards for new product prototypes. All this with a unique guarantee of shortest timeframe, best quality and cost efficiency.

Apart from introducing new and cost-effective techniques, the Design & Development centre at CEL works on improvements in existing designs for better efficiency and improved output. With a firm commitment, the company makes efficient products in terms of quality and pricing.

Continental Engines has evolved as a leader in manufacturing of Aluminum cast components owing to its strong Design and Development capabilities. CEL has a modern design section led by technical experts who are committed to achieve the best combination of quality and cost effectiveness in all products. The team works on improvement in the existing range as well as development of latest products.

The team works on advanced software stations like CAD/CAM, IDEAS Artisan series 11, PRO E, CATIA & Unigraphics NX3 for designing, modeling and tool manufacturing. For accurate and fast optimization of designs, the section has Magma Forging Simulation software.

Besides this, CEL's capabilities lie in:
	Prototyping
	Mould designing as per technical specifications of customers
	Reverse Engineering
	3D Modeling

To achieve precision in making Dies and Moulds, the CNC machines are connected with CAD/CAM system. This enables the company to achieve complex tool designs in a short time with precision in every parameter.